Nowadays more and more people realize the importance of social media marketing, especially when there are 425 million Gmail users, 48.7 million Pinterest users, 500 million Twitter users, 1.06 billion monthly active Facebook users in the Internet world (Craig Smith).
As a marketer, how can you get your brand outstanding in social media market without spending tons? What’s the best strategy to make your brand unforgettable on social media?
Lindsay Lavine, the author of the “3 Ways to Make Your Brand Memorable on Social Media“, summarized three ways to create social media buzz without throwing in a huge investment:
- 1. Do something people will remember.
- 2. Engage with your followers/fans.
- 3. Tap into the cultural zeitgeist.
What are things that a brand can do on social media to have people remember? Always remember that tiny things make a big difference on social media. For example, a company can share its most memorable moments on social media and have its fans to “like” them or “retwitte” them. Sharing helps build a reliable relationship between the brand and its followers. Here I will also strongly recommend to have followers share their moments, which are related to the brand, with other people on social media.
How to engage with a brand’s followers/fans? The best way to do it is “live chat.” Based on my personal experience, online live chat helps me resolve my questions easily and fast. Another way to engage with fans is “subscription.” By doing it, the company can make sure followers get the updated information of the brand. Of course, it is important for a company to promote itself through multiple channels, like blog, Facebook, Twitter, Pinterest, Linkedin, Youtube, and its mobile application. Email campaign can be really effective to engage with fans as well.
What does it mean by tapping into the cultural zeitgeist? Lavine wrote, “When it comes to marketing, think outside the box. Look at what’s popular in social media, and see if you can tweak it to make it your own.” Basically, it means that a brand needs always to catch up with growing social media marketing. Did you use all different social media channel to promote your brand? Do you know if there’s any growing social media? Did you start catching up with the fast paced social media marketing? For instance, do you have all Facebook, Twitter, Google+, Linkdin, Pinterest, Youtube, and RSS icons on your website? Did you promote them appropriately? Do you keep updating content on each social media?