Content Marketing for Mother’s Day


Mother’s Day in 2013 is on Sunday, the 12th of May, which is only one week away. It is one of the largest holiday for businesses to promote themselves. The question here is how marketers can take advantages of Mother’s Day making businesses and branding themselves?

What are different advertising strategies social media marketers can use to create content marketing for Mother’s Day?

What are social media channels we can use to promote our businesses for Mother’s Day?

In the article “Relevant Content Marketing for Mother;s Day”, the editor discussed about how to use Facebook, Google+, Pinterest, and Twitter to create creating content marketing for Mother’s Day.

For Mother’s Day, Facebook marketers can post relevant photos on Facebook Page to get more “likes” than the average post, attract more comments and shares. One more thing you can do to boost the awareness is to do fill-in-blank posts to get audiences engaged.

Great Google posts for Mother’s Day can be an interesting image, the  link to interesting and relevant content, promotion, and video. It is important to double check links to make sure they work functionally.

The article 70% of Pinterest accounts use it for holiday shopping, such as gift ideas, a wishlist to share, photos of gifts to share, research on gifts for others. obviously, for Mother’s Day we can posts photos of celebration ideas, general/special gift ideas. Meanwhile, we can post unique photos of great moms’ stories to have others repin them.

In less than 140 characters limitation, we need to grab audiences attention on Twitter. What we can do for Mother’s Day on Twitter is to post links of relevant articles. Using hashtag is a key, such as #mothersday, #saylovetomom, and #momiloveyou.



More Ways to Get and Request Other Sites to Link to Yours

One of the most difficult questions in social media campaign is, how to get other sites to link mine?

Some general ways we know to get other sites link to our site are:
1. simply ask webmater for a link
2. offer the other webmaster a freebie in exchnage for a link
3. write articles about a topic in your field of expertise
4. product and disibute free ebooks about otpicn our field of experise
5. excnage links with other web sites that compliment with yours

The questions here is how to request others to link to your site?

In the book Ultimate Guide to Link Building, Eric Ward and Garrett French show how to craft an email that will get more people to respond to your link requests.

Here are 10 main elements your link requests should contain:
1. A subject line that follows any stated directions given on the site you want to link to yours.
2. The site owner’s name
3. Your name
4. The URL of the site
5. The exact URL on their site where you think the link is a fit
6. A short paragraph that describes your site
7. A valid email address and response to any requests made to that address
8. Your phone number
9. confirmation that you’ve added a link to their site
10. The URL on your site where they can see the link to their site

Link building takes a lot time and effort.  It is necessary  for markers to research proper sites and send out requests.




10 Steps to Content Marketing Success


According to Wikipedia, Content Marketing is any marketing format that invloves the creation and sharing of media and publishing content in order to acquire customers. As a social media marketer, do you know how to actually create, internally sell and implement a successful strategy for Content Matketing?

Recently posted a new infographic about 10 steps to content marketing success.

  • 1. Aim: set your goals and objective.
  • 2. Understand: understand who you are talking to and what their pain points, channels of consumption, and areas of interest are.
  • 3. Decide: decided the right strategy for the content marketing, decide the key propostion and differentiator.
  • 4. Review: review if the existing content matches customers’ needs and address pain points along the buyer journey.
  • 5. Plan: look at the gaps in your content and develop an editorial calendar to help you prioritise focuses.
  • 6. Communicate: senior buy-in and alignment is key in the success of your content initiative.
  • 7. Produce: content should always give valus to the reader.
  • 8. Amplify: once your content is created you now need to amplity your story.
  • 9. Measure: reporting performance is vital.
  • 10. Learn: In analysing past activity and performance, decisions can be enhanced based upon better insight and understanding of your audience.

Many companies start their content marketing without a clear direction or objective. It is important to take those 10 steps (above) improving the content marketing and make it effective.



Do You Know Graph Search


There are two ways to connect people in Facebook, staying connected and making new connections. What are different means to help people keep connceted and increace connections? There are mainly three ways: News Feed, Timeline, and Graph Search. If we say News Feed is for knowing what is going on in the world around you, Timeline is to learn about people’s past and present. Graph Search, which is only three months old, is a new search tool showing private information.

How does Graph Search work? How will it effect users to use Facebook?

Paul Boutin wrote an article, Search Tool on Facebook Puts Network to Work, discussed about how people can use Graph Search. In the article. he pointed out that insteding of stand-alone search keywords, Graph search allows user to concoct short phrases, such as “books my friends like”, “movies David like”, and “resturant in New York City.” He also explained that Facebook is limiting the numebr of users turning on Graph Search and placing the rest on a wait list. However, as long as you get permission to test Graph Search, you can go to to start your first “crippy” search. One thing that disapponted me is Graph Search is not mobile friendly, which isn’t compatible with Facebook app.

Accroding the article, we can use Graph Search to:

  • Find a book
  • Find a restaurant
  • Find a job
  • Find an old friend

One thing I am excited about Seach Graph particully is to find pictures. For example, I can type “pictures of me and XXX” to find all those pictures which have both me and XXX tagged.

Surely Graph Search can make everything easier on Facebook, like networking, people connection. The problem behind it is the privacy. A lot people concern about their privacy afte Graph Search came out. However, Facebook allows people to turn off those picture features and set his/her own information privacy.




Tricks to Have Clients Open Your Email

Email campaign is always an important component of an Internet marketing plan. A lot email marketers complain that they couldn’t get their customers open the email and check out the site. So, what are tricks to have clients open your email and click the link?

Recently DJ Waldow wrote an post of “4 Ways to Get Customers to Open Your Emails” on He offered 4 tips for crafting successful marketing emails:
1. Solve a problem.
2. Save them money.
3. Make them smarter.
4. Entertain them.

As a email marketer, you need to always keep it in mind that “customer” is the top priority of the email content. When customers feel the relationship between them and the email, they are more willing to open it and click links.

What does it mean by solving a problem in an email? Basically, it means to set expectation up from and have subscribers know that email newsletter would help solve problems customers have. For example, I received an email about “Fall in Love With Fresh April Styles” from StyleMint, a fashion shopping site, which gives a lot suggestions about April fashionable outfits. One example DJ used was Quibb, a professional news site having readers share their reading experience.
How to save customers money by having them open the email? Everyone loves to save money. This tactics include using coupon, discounts, and VIP shopping invitation. It works like daily deal emails by offering subscribers the opportunity to save money. For example, Banana Republic sends out coupons frequently to make sure customers keep shopping with them.

What can an email marketer do to make clients smarter and entertained? This strategy works good with blogs and other wording sites, like forum. One example Waldow used in the article is Chris Brogan’s weekly Sunday email, which he shares smart words with others.

Try those tricks and see if it improves your email campaign.



Tactics to be an SEO Audit of Your Website


As we all know it is important to set search engine optimization(SEO) for the website to get traffic. What are tactics to be an SEO audit for your website? How can we get the most traffic possible for the website?

In “How to Do an SEO Audit of Your Site” Aj Kumar discussed about 5 tactics to drag traffic up:
1. Check on-page tag optimization
2. Check for broken links or dead pages
3. Make sure your site can be indexed by the search engines
4. Examine your link profile and compare it to competitors
5. Test your site’s speed

Kumar made a really good summary about how to Internet exposure by optimizing the website for search. All those five points (above) can make a significant affect to get traffic from the search engines, including from potential customers.

What’s the on-page tag optimization? It means to make/optimize those on-site changes, including total tags (if it is relevant to SEO keywords), meta description tags (if it provides interesting content to appeal to audiences), and internal links (if it facilitates readers move throughout the site). Of course, you need always make sure that you include high-quality and original content in posts.

How does broken links or dead pages effect your site’s SEO performance? Usually, for those pages you deleted already it would lead to “dead”/”broken” pages. The more dead/broken pages your site have, the lower the rate of returning visitors will be. Kumar suggested to use to identify any issues on the site that need to be resolved.

Being indexed by the search engines can help the site get accessed by search engine robots easier and more effectively. For example, if you are doing e-commerce, make sure you set the right and organized categories to get indexed correctly by the search engine reboots.

What’s the purpose behind examine your link profile? Always remember that the number and quality of links leading to your site affects the SEO performance of your site. In the article, Kumar recommended to use Majestic SEO (, a link explorer, or SEOMoz Open Site Explore ( to check all sites link to your site, and then analyze if those sites are reputable, or relevant to your site.

Why do we need to test the speed of site? Visitors get frustrated easily if the site runs slowly. Kumar mentioned Google’s Page Insights tool(, which we can use to analyze the loading time of the site and get some suggestions about make changes improving its SEO performance.

Try those steps and tell me if you get your traffic increases. Happy Easter.



Make A Brand Memorable on in Social Media


Nowadays more and more people realize the importance of social media marketing, especially when there are 425 million Gmail users, 48.7 million Pinterest users, 500 million Twitter users, 1.06 billion monthly active Facebook users in the Internet world (Craig Smith).

As a marketer, how can you get your brand outstanding in social media market without spending tons? What’s the best strategy to make your brand unforgettable on social media?

Lindsay Lavine, the author of the “3 Ways to Make Your Brand Memorable on Social Media“, summarized three ways to create social media buzz without throwing in a huge investment:

  • 1. Do something people will remember.
  • 2. Engage with your followers/fans.
  • 3. Tap into the cultural zeitgeist.

What are things that a brand can do on social media to have people remember? Always remember that tiny things make a big difference on social media. For example, a company can share its most memorable moments on social media and have its fans to “like” them or “retwitte” them. Sharing helps build a reliable relationship between the brand and its followers. Here I will also strongly recommend to have followers share their moments, which are related to the brand, with other people on social media.

How to engage with a brand’s followers/fans? The best way to do it is “live chat.” Based on my personal experience, online live chat helps me resolve my questions easily and fast. Another way to engage with fans is “subscription.” By doing it, the company can make sure followers get the updated information of the brand. Of course, it is important for a company to promote itself through multiple channels, like blog, Facebook, Twitter, Pinterest, Linkedin, Youtube, and its mobile application. Email campaign can be really effective to engage with fans as well.

What does it mean by tapping into the cultural zeitgeist? Lavine wrote, “When it comes to marketing, think outside the box. Look at what’s popular in social media, and see if you can tweak it to make it your own.” Basically, it means that a brand needs always to catch up with growing social media marketing. Did you use all different social media channel to promote your brand? Do you know if there’s any growing social media? Did you start catching up with the fast paced social media marketing? For instance, do you have all Facebook, Twitter, Google+, Linkdin, Pinterest, Youtube, and RSS icons on your website? Did you promote them appropriately? Do you keep updating content on each social media?