10 Steps to Content Marketing Success

Content-Marketing-Cloud

According to Wikipedia, Content Marketing is any marketing format that invloves the creation and sharing of media and publishing content in order to acquire customers. As a social media marketer, do you know how to actually create, internally sell and implement a successful strategy for Content Matketing?

Recently socialmedia.com posted a new infographic about 10 steps to content marketing success.

  • 1. Aim: set your goals and objective.
  • 2. Understand: understand who you are talking to and what their pain points, channels of consumption, and areas of interest are.
  • 3. Decide: decided the right strategy for the content marketing, decide the key propostion and differentiator.
  • 4. Review: review if the existing content matches customers’ needs and address pain points along the buyer journey.
  • 5. Plan: look at the gaps in your content and develop an editorial calendar to help you prioritise focuses.
  • 6. Communicate: senior buy-in and alignment is key in the success of your content initiative.
  • 7. Produce: content should always give valus to the reader.
  • 8. Amplify: once your content is created you now need to amplity your story.
  • 9. Measure: reporting performance is vital.
  • 10. Learn: In analysing past activity and performance, decisions can be enhanced based upon better insight and understanding of your audience.

Many companies start their content marketing without a clear direction or objective. It is important to take those 10 steps (above) improving the content marketing and make it effective.

 

Source: http://socialmediatoday.com/1394916/10-steps-content-marketing-success-infographic

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Tricks to Have Clients Open Your Email

Email campaign is always an important component of an Internet marketing plan. A lot email marketers complain that they couldn’t get their customers open the email and check out the site. So, what are tricks to have clients open your email and click the link?

Recently DJ Waldow wrote an post of “4 Ways to Get Customers to Open Your Emails” on entrepreneur.com. He offered 4 tips for crafting successful marketing emails:
1. Solve a problem.
2. Save them money.
3. Make them smarter.
4. Entertain them.

As a email marketer, you need to always keep it in mind that “customer” is the top priority of the email content. When customers feel the relationship between them and the email, they are more willing to open it and click links.

What does it mean by solving a problem in an email? Basically, it means to set expectation up from and have subscribers know that email newsletter would help solve problems customers have. For example, I received an email about “Fall in Love With Fresh April Styles” from StyleMint, a fashion shopping site, which gives a lot suggestions about April fashionable outfits. One example DJ used was Quibb, a professional news site having readers share their reading experience.
How to save customers money by having them open the email? Everyone loves to save money. This tactics include using coupon, discounts, and VIP shopping invitation. It works like daily deal emails by offering subscribers the opportunity to save money. For example, Banana Republic sends out coupons frequently to make sure customers keep shopping with them.

What can an email marketer do to make clients smarter and entertained? This strategy works good with blogs and other wording sites, like forum. One example Waldow used in the article is Chris Brogan’s weekly Sunday email, which he shares smart words with others.

Try those tricks and see if it improves your email campaign.

 

Source: http://www.entrepreneur.com/article/226221

International SEO Assumptions

international-seo-global-seo

 

Now a lot marketers merely focus on domestic SEO to get as much awareness as possible. However, for a lot business, it is important to get into International SEO, such as lingual online education and enterprise International program.

International SEO Gone  Wrong: 7 Assumptions Can Ruin Your Program” is an article talking about seven wrong assumptions digital marketers might have when running International SEO.

In the article, David Cato, the author, discussed about how Internet marketers make wrong assumptions of  in-contry training, resource in individual country, language usage, country-by-country optimization, link building, and keywords finding.

Should we only invest in-country training? No. We need to allow teams and departments in different countries to communicate with each other and learn from each other.

How do we regard of language selections when it comes to International online market? The article asked four questions in order to answer this question. “What product are you selling? Who is more likely to buy it? How much do you have to invest? Is the official language of a country its dominant language in search?” The selling products decide target market. The investment decides product awareness. The official language doesn’t necessary need to be the only targeted language because ” There could be very large and under-served expat populations or people born in the country who still speak their ethnic language.” And it is important to realize the under-served population.

Should we simply apply the same domestic strategy to all other countries? No. “Different regions and cultures search dramatically differently.” It is important to understand specific country’s customer behavior and start working from that. For example, if we are doing SEO in China, we need to consider a big population of iPhone users. We want to make sure that we build a mobile friendly website. More importantly, it will be really beneficial if we can build an iPhone application to help promote the brand. But if we are doing SEO in Thailand, we cannot use the same strategy  to take a big percentage of mobile market.

International SEO can be tricky sometimes based on the government. It is important to understand its culture and online users’ behavior before making online marketing plans.

Sources: http://bit.ly/ZOeZx7

Chinese Internet Marketing VS American Internet Marketing

So, here is something I found interesting between Chinese Internet Marketing and American Internet Marketing:

China                 U.S.A

baidu.com       google.com

weibo.com       twitter.com

diandian.com  tumblr.com

taobao.com      ebay.com

renren.com       facebook.com

tudou.com         youtube.com

Aren’t they similar?

Isn’t it interesting?

Look, instead of adopting what it has there, China uses its own version.

Most of the world use Facebook. why  does China use its own version of “facebook”–Renren?

That’s why I can still survive without Facebook and YouTube. haha.